McDonalds Celebrate the Special Place Dulce de Leche Holds in the Hearts of Latinos
It鈥檚 no secret that dulce de leche holds a special place in the hearts of Latinos. Known by many names depending on where you鈥檙e from鈥 cajeta, manjar, manjar blanco, arequipe, milk candy, fanguito, doce de leche or leche quemada 鈥攐ne thing is clear; the love for this iconic flavor is universal.
A flavour so meaningful deserves the spotlight, so McDonald鈥檚 is taking it big out of home! The Dulce de Leche Frapp茅鈥攁nd eight of its unique name variations鈥攕teal the show in McDonald鈥檚 first-ever 鈥渙ut of home鈥 video, featuring a larger-than-life reader board that鈥檚 as cool as ice鈥 or a frapp茅.
They also teamed up with Mexican rising star , of Netflix鈥檚 One Piece, to invite fans to enjoy the flavour that speaks our language in a uniquely sweet way, and remind them that no matter what you call it, it鈥檚 a Dulce de Leche Frapp茅 at McDonald鈥檚!
Alma, the ungeneral agency that's known for work like Better with Pepsi and Coors Light Iceman to Canto handled TV and OLV, Boden handled social and PR work, Loud and Live managed the experiential, and NavB oversaw media
