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Macca鈥檚 Unites Iconic Characters for Summer 'Squad Down Under' Campaign

20/01/2025
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Celebrating road trip season, McDonald鈥檚 has brought back McDonaldland favourites in a nostalgic new campaign with DDB Sydney
Some things are inevitable during summer: sunshine, beaches, time with family, and (at some stage or another!), getting in the car with mates for a cheeky Macca鈥檚 run. To celebrate this summer鈥檚 road trip season, Macca鈥檚 is bringing the feel-good vibes, with the launch of the new 鈥淪quad Down Under鈥 campaign via DDB Sydney and bundle-for-four meal.

Building on the brand鈥檚 24/25 summer platform, 鈥淢acca鈥檚 run?鈥, the ad features four iconic McDonaldland characters getting together one summer arvo for an epic Macca鈥檚 run.

The 60, 30, 15 and six-second spots will run across TV and online video, along with supporting social and in-restaurant communications, promoting a new limited time only 鈥楽quad Down Under Bundle for 4鈥 meal, which features two McOz burgers, two classic burgers, four medium Vegemite Shaker Fries, four medium drinks and a bonus bucket hat with every purchase.

Set to the iconic Run DMC track 鈥業t鈥檚 Like That鈥, the ads mirror the behaviour of a group of Aussie mates, who arrange a Macca鈥檚 run via a group chat thread and cruise on down to their local Macca鈥檚 restaurant. But unlike a regular group, it just so happens to be Birdie, Hamburglar, Office Big Mac and Grimace.

McDonald鈥檚 marketing director, Amanda Nakad says, 鈥淭here鈥檚 so much love and nostalgia out there for the OG McDonaldland characters. This campaign taps into that love and includes an exciting meal that groups of friends can enjoy together this summer. Plus, it includes a bonus bucket hat 鈥 what鈥檚 not to love?鈥

DDB Sydney chief creative officer, Matt Chandler, said, 鈥淲e had a lot of fun making this, with a pretty awesome squad of people who brought it all to life. And who knew Grimace could hoop?!鈥

The campaign will run until February 11, alongside the 鈥楳acca鈥檚 run?鈥 summer phase two campaign.
Credits
Work from DDB Sydney
NRL
McDonald's Australia
11/03/2025
AFL
McDonald's Australia
11/03/2025
McSmart
McDonald's Australia
09/02/2025
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