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At the Clio Awards ceremony held on 25th April in New York, McCann Worldgroup India was awarded a prestigious GRAND CLIO for their campaign 'Shagun Ka Lifafa', in Creative Commerce (Cultural Experience category Product/Service.) This is addition to the Gold and Bronze trophies that the campaign had already received in the show. They were the only agency in India to receive a Grand Clio this year.

Founded in 1959 to honour excellence in advertising, the Clio Awards celebrate bold work that propels the advertising industry forward, inspires a competitive marketplace of ideas and fosters meaningful connections within the creative community. 

Each judging session concludes with a discussion round where the jury has the option of awarding the highest program honour, the Grand Clio Award, to one truly exceptional piece of work in a medium/entry type (i.e. film public service, B2B or product/service) from the chosen Gold statue winners. 

Commenting on the Grand win, Prasoon Joshi, chief creative officer, McCann Worldgroup India said, “We are really proud of the work done for Ujjivan Small Finance Bank (Shagun Ka Lifafa). When an idea is born out of culture and finds a meaningful role in people's life it's bound to have a positive impact. This idea does exactly that. Our talented team led by Ashish Chakravarty, Sambit Mohanty along with Rathish Subramaniam, Karthik R, Vikash Ravi and Suresh PV put in a great effort to make this idea and work come alive. Special thanks to Vineet Mahajan for his contribution for directing the video. Getting recognition at Clio is a wonderful milestone in the journey of creative excellence”.