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A trio of long-standing agency leaders has launched House of Rabbits!, a new creative agency designed to help brands thrive with the agility and ingenuity of its namesake.

Founded by Daniela Vojta, Susan Young, and Sarah Beaumont—who bring decades of experience from major agencies and brands like P&G, AT&T, and Microsoft—the shop aims to blend big-agency expertise with a nimble, ideas-first approach.

Daniela, who serves as co-CCO alongside Susan, describes House of Rabbits! as a space where creativity fuels both clients and the team. “With House of Rabbits! we want to create a place where building brands feels as energising as it is inspiring for both clients and us,” she said.

“Our superpower is solving challenging briefs with boundless creativity,” added CEO Sarah. “Like rabbits, we move fast, think ahead and multiply impact.”

However, the team is keen to stress this is no ‘whimsical, aimless frolic’. In fact, they’re already hard at work on a variety of projects ranging from big productions to AI-heavy projects involving emerging tech.

The agency’s first piece of work is a culture-infused campaign for Code.org. Launched on the eve of International Women’s Day, it aims to reshape how high school girls perceive computer science. Despite increasing efforts to diversify the field, research highlighted in a new YouGov whitepaper reveals that many young women still feel like they don’t belong in computer science. They assume it’s not their style. So, ‘Computer Science is Everything’ looks to incite a movement to change this perception by highlighting the endless ways that computer science powers creativity and innovation across music, sports, art, and issues like climate change and social media dangers.

"We want girls to see that computer science isn’t a separate world—it’s their world," said Sarah Morrison, SVP of marketing at Code.org. "This campaign helps them realise that coding isn’t just for certain types of people; it’s for anyone who dreams big, innovates, and wants to shape the future."

Daniela describes the look and feel of the campaign as “modern and unapologetically girly”, underscoring the point that it’s not just a tech bro aesthetic that’s at home in the realm of computer science. “You can love make up and dot your i’s with hearts and love AI and coding,” she added.

The campaign surrounds high school girls in multiple impactful ways, starting with a launch film directed by Amy Rice and Magdalena Luna featuring examples of young women using computer science and AI in unexpected and inspiring ways. "Instead of trying to bring girls to computer science, this film brings computer science to them," said Susan. "By showing how tech intersects with the things they already love, we’re meeting them where they are."

A social media takeover demonstrated how computer science enhances specific personal interests like wellness and fashion—while an interactive quiz challenges perceptions by asking questions like: Is nail art computer science? The answer is always yes, of course, because computer science is everything. Girls are then directed to a campaign website where they can explore deeper connections between their passions and tech.

A partnership with Refinery29 included content featuring young women in tech sharing their stories. Beyond awareness, a mix of coding and non-coding activities ensures that all participants, regardless of skill level, can engage with computer science in ways that feel authentic to them.

“House of Rabbits! never fails to surprise us - in the best way,” said Sarah Morrison, SVP of Marketing at Code.org. “Its ideas are sharp, insightful, and always perfectly tuned to what we need. I especially love its obsession with craft and all the details.”

Most recently in their 25-plus-year careers, Daniela and Susan served as a creative duo at McCann where they were global ECDs leading the XBC division on Mastercard. They were also ECDs on Microsoft and spent time in the same role at BBDO, AT&T’s Business and Corporate advertising as well as Color of Change and SheaMoisture.

Sarah, meanwhile, has 28 years of industry experience. Most recently, she was CEO of Woven Collaborative, a subsidiary of Saatchi & Saatchi NY comprising multiple holding company agencies and P&G Media. “In Sarah, Daniela and Susan said they found the “perfect partner and expertise” to bring the agency’s ideas to the next level.

With its first campaign already making waves, House of Rabbits! joins a growing number of new creative shops shaking up the US advertising landscape, as more industry veterans step away from legacy structures to build their own businesses.