M&C Saatchi Performance Offers Definitive Guide to Programmatic Streaming TV for Performance Marketing
Today, TV advertising is more accessible than ever before. For the first time in history, performance marketers can compete for primetime spots - thanks to the evolution of streaming television.
Streaming TV allows marketers to combine eye-catching creative with best-in-class tracking and optimisation capabilities previously limited to web and mobile marketing. Meanwhile, programmatic exchanges level the bidding playing field and offer more transparent targeting. It’s no wonder that streaming TV increasingly attracts scale-up and challenger brands who can now invest in television affordably.
Modern marketers who are hesitant to test streaming TV or unsure where to start can use this guide to understand better the programmatic streaming TV marketplace, the available scale, and best practices that offer significant opportunities across an array of marketing objectives.
This guide helps demystify the streaming TV landscape and provides practical steps for campaign setup and strategy, with a glimpse into features and solutions that are on the horizon.
Featuring contributions from , , , and , this guide is a comprehensive playbook for the connected TV era.
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