Publicis Groupe has announced the appointment of Matt McNally as global CEO of Publicis Health.
Most recently CEO of Omnicom Health Group, Matt will lead and connect Publicis鈥 global health vertical, designing and implementing a shared vision and strategy for the company鈥檚 healthcare and pharma agencies.
Working in partnership with Stephen Farquhar, CEO Publicis Health US, and the global leadership, Matt will be responsible for leading this team to deliver health marketing transformation for clients, through solutions that are grounded in Publicis鈥 unmatched 1P identities, activated across the industry鈥檚 only connected media ecosystem, and linked to Publicis Sapient technology.
Matt is widely recognized as one of the most innovative leaders in healthcare, with a proven record of driving results for major holding companies and networks on behalf of some of the world鈥檚 biggest clients. He has been inducted into the DTC Hall of Fame, named Agency Marketer of the Year, and received the Pinnacle award for his impact on healthcare marketing community. He previously spent 14 years at Publicis, where he helped create and launch Publicis Health Media and served as group president and chief media officer, overseeing several of the company鈥檚 flagship healthcare agencies and media transformation for Publicis' largest pharmaceutical clients.
Matt will be based in New York and report directly to Arthur Sadoun, CEO of Publicis Groupe.
鈥淚 couldn鈥檛 be happier to welcome Matt back home. At a time when the health and pharmaceutical sectors are undergoing profound change, driven by technological revolutions, new patient needs, and regulations, we鈥檝e been busy building the industry鈥檚 most innovative health vertical, helping them transform through solutions with COREAI at the heart, fuelled by intelligent creativity and brought to life through the most relevant new media channels. Thanks to all the work done by Stephen in the US and the teams around the world, I know with Matt鈥檚 leadership we will go even faster and further in redefining the category with our clients鈥 said Arthur Sadoun, CEO Publicis Groupe.
"I can鈥檛 wait to start work with the outstanding teams at Publicis Health and take on this new role leading the efforts to deliver transformative health marketing solutions for our clients. By leveraging our unique data, connected media ecosystem, and advanced technology, and infusing them with deep health and pharma expertise, we鈥檙e not just keeping pace with the industry 鈥 we鈥檙e setting a new standard. It鈥檚 how we will accelerate our clients鈥 transformation journeys, helping them achieve meaningful results faster and more effectively than ever before鈥 commented Matt McNally, global CEO Publicis Health.