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Creative agency Majority has promoted founding partner Asmirh Davis to the role of president - with her new role taking effect immediately. Since the launch of Majority in 2021, Asmirh has served in the role of chief strategy officer. 

Combining her passion and expertise for connecting iconic brands with culture, Asmirh has served as the strategic force behind Majority’s most successful and famous creative campaigns for clients, including Sprite, BLK (Match Group), and General Motors. She has also played a key role helping the agency win new business since its inception. 

But Asmirh’s greatest contributions are found in the very fabric of what differentiates Majority as an agency: boldly combining a diverse talent model with award-winning creative capabilities. “Asmirh’s leadership has been pivotal to Majority’s success,” said Omid Farhang, Majority’s founder and CEO. “Along with building our strategy discipline, she’s played a huge role in setting our culture, codifying our virtues, and building our infrastructure. She’s the conscience of our company and the embodiment of our values.”

In her new role as president, Asmirh will continue to shape the vision and culture for Majority, as the agency navigates rapid growth while also protecting the foundational ingredients that have fuelled its success to date.  

A 20-year Atlanta advertising veteran with expertise in integrated marketing, communications, media planning, and creative strategy, Asmirh has honed her expertise at creative shops such as Huge, BBDO Atlanta, 360i, and Moxie, where she developed campaigns for Verizon Wireless, Autotrader, L'Oréal, and Norwegian Airlines. Beyond her role at Majority, Asmirh is a board member of BLAC (Building Leaders and Creators) - an internship program founded by a coalition of small agencies and backed by Procter & Gamble - as well as a member of Effie Worldwide’s Board of Directors.

“The last four years, we’ve proven out the power of diversity in making work that lands brands in culture,” Asmirh added. "In our next phase, I’m excited to focus on scaling our model to ultimately change the landscape of our industry so that more diverse creators and thinkers are powering the best creative agencies in the world.”