天美棋牌

sencka膽
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
in association with
Group745

Magnum Asks Ice Cream Fans to Avoid Imitations and Stick to the Original

10/01/2024
2.0k
Share
Tongue in cheek spot from LOLA MullenLowe showcases the classic stick ice cream

Magnum, the classic stick ice cream born in 1989, is launching a new campaign that addresses its copycats with humour.

As consumers began referring to Magnum imitations as 'Magnum-like' ice creams, the brand saw an opportunity to showcase why only Magnum is 鈥渓ike Magnum鈥.

The film tells the story of a woman who discovers that her partner has been buying fake Magnum ice creams all along. And from there, everything falls apart.

The campaign is now live in the UK and includes a series of TVC, OOH, prints, POS, and digital amplification that continues to develop the campaign鈥檚 insight while encouraging people to 'Stick to the Original.'

"With this campaign, we aimed to demonstrate not only that a category referent can address new brands with elegance but also that a brand like Magnum can communicate with humour, if done with good taste," said Tom谩s Ostiglia, executive creative director, LOLA MullenLowe Madrid.

Ben quote, global VP, Magnum London, said, 鈥淎t Magnum, we work really hard to make the highest quality, indulgent ice cream products, and we wanted to find a fresh way to tell our audience why it's worth it for them to 'stick to the original.' LOLA Mullenlowe came up with a brilliant and funny way to dramatize our commitment to delivering true superior pleasure every time."

Credits
Work from LOLA MullenLowe
Birds
Magnum
11/03/2025
Pool
Magnum
11/03/2025
Cat
Magnum
11/03/2025
ALL THEIR WORK
SUBSCRIBE TO 天美棋牌鈥橲 newsletter
FOLLOW US
天美棋牌鈥檚 Global Sponsor
Language:
English
漏 2005-2023 天美棋牌Privacy and Cookie PolicyTerms and Conditions
v10.0.0