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Mad Cow Films have launched Andrex's 75th anniversary commercial, working in collaboration with JWT London.

A one day shoot in London saw Director Adam Johnson & Producer Nicholas Unsworth take on dogs, puppies, and children, in an emotionally charged spot.

The film sees an older dog reminiscing in front of TV moments from vintage Andrex commercials are played out before the next generation takes over!

Adam Johnson said, "It was a fabulous and challenging day wrangling an endless stream of puppies, older dogs and the odd small human. Enormous amount of fun, and I was ready for a stiff drink by the end of play."