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, a groundbreaking AI-powered creative agency headquartered in the Empire State Building, has launched as a joint venture between and Humanize AI. The agency represents a new paradigm in marketing, seamlessly integrating human emotional intelligence with advanced artificial intelligence capabilities to deliver marketing solutions at the speed of change.

The name “MachWon” itself embodies the agency’s philosophy, combining “Mach” (referencing both speed and machine intelligence) with “Won” (signifying success) to represent winning through the perfect balance of human and machine capabilities.

Led by a team of “AI Pilots,” including Jagdish Mitra and Raja Roy of , MachWon’s approach frees up human creativity by using AI for rapid prototyping, scaling, and personalization, allowing strategists and creatives to focus on what they do best: strategic guidance, creative direction, complex problem-solving, and evoking emotion and trust.

“In today’s rapidly evolving market, businesses need partners who can harness AI’s potential while maintaining authentic human connections,” said Jarrod Bull, managing director of MachWon. “We’re not replacing humans with machines—we’re bringing them together to do better, smarter work.” Bull, a 25-year industry veteran who previously held leadership positions at Huge Inc., Code and Theory, and Yard NYC, brings extensive experience in digital innovation and brand development across Fortune 500 clients, including Amazon, Diageo, P&G, and Walmart.

MachWon has already secured partnerships with global brands, including Visa, and is driving product innovation for Bethpage Federal Credit Union in collaboration with Inplural. The agency’s launch comes at a crucial moment when enterprises are transitioning from traditional to generative business models, seeking partners who understand both AI technology and creative marketing strategy.

This combination of human insight and speed of AI, enables businesses to achieve their goals faster, smarter, and more cost-efficiently than ever before, while pushing the boundaries of creative expression into uncharted territories. Our goal is to help our clients not just survive but also thrive in the rapidly evolving digital ecosystem.

The agency offers three core “accelerator” services:

DiagnosticAI: Insight-driven Creative Intelligence

This service transforms complex social signals, consumer behaviors, and market dynamics into actionable creative intelligence, enabling real-time analysis and decision-making that traditional agencies often struggle to deliver.

GenAI: Human and AI-powered Creativity

By combining human creativity with AI capabilities, MachWon enables mass customization and hyper-personalized content creation at unprecedented scale while maintaining brand authenticity—a crucial factor in today’s market where personalization drives consumer engagement.

PredictiveAI: Future-proofing Creativity

This forward-looking service helps brands anticipate market shifts, consumer behaviors, and creative trends rather than simply reacting to them—turning future insights into present advantages.