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Ahead of this summer’s Euros, Snickers 'Own Goal' from Dark Energy Films director Russell Bates features a playful new cinematic TV ad to help football fans steer clear of embarrassing ‘own goals.’

From double booking on match day to leaving a game early and missing a comeback, we know fans don’t always get it right. That’s why we’re highlighting the nation’s ‘own goals’, encouraging fans to laugh at their blunders, and positioning Snickers as a tasty treat to help sort them out in these relatable moments. 

Greg Kent, Snickers regional brand director at Mars Wrigley, comments, “We’re celebrating that sense of global community in football and authentically positioning the brand at the centre of the conversation. Capitalising on key cultural moments and global talent, this campaign will resonate with all football fans and live beyond 2024 to achieve longevity for Snickers and its association with the sport.”