Havas Paris created the French ad sharing real lottery winners stories
FDJ relaunches Loto, with a new formula which should inspire (again) the French to play. And to inspire (again) the desire to play, the Loto no longer shows us dreams but the lives of players, before they become winners. With this new campaign, ‘More than stories of millions, millions of stories’ with a new tone, Loto highlights the true stories of people whose lives have changed thanks to Loto.
This 30-second advertising film made by Havas Paris will be broadcast on french television from 2nd to 17th November, and will be available on other display and digital media.