L鈥橭r茅al's 'Ads For Men' Highlight The Lack of Women in Leadership Positions
As part of L鈥橭r茅al Paris鈥 international engagement for women program - 鈥淲omen of Worth鈥 - McCann Dusseldorf and L鈥橭r茅al Paris celebrated International Women鈥檚 Day with a special print ad dedicated to men in business leadership positions.
The print campaign called 鈥淭HIS AD IS FOR MEN鈥 includes three print ads. The objective was to draw attention to the fact that most German companies are dominated by men, women only making up for 8.6 percent of all stock listed German board meetings. The posters, furthermore, encourage businesses to 鈥渉ire more women in leadership roles鈥.
The L鈥橭r茅al Paris Color Riche ad shows how important women are for companies - a higher number of women working in leading roles brings profit increase, based on a research of the renowned Peterson Institute for International Economics.
The L鈥橭r茅al Paris Nail polish ad shows the increase in innovation (increase in patents) companies record by putting more women in leadership roles and it is based on a University of Arizona Research of Fortune 500 companies.
The L鈥橭r茅al Paris Mascara ad focuses on the higher employee satisfaction score in companies with female leaders and is based on a Korn Ferry Hay Group study with Data from 55.000 professionals from 90 countries. All print ads were published in renowned business magazines and also women鈥檚 magazines such as Vogue or Cosmopolitan.
