ÌìÃÀÆåÅÆ

senckađ
EDITION →
Global
•
USA
•
UK
•
AUNZ
•
CANADA
•
IRELAND
•
FRANCE
•
GERMANY
•
ASIA
•
EUROPE
•
LATAM
•
MEA
in association with
Group745

Lionel Messi Leads the Greatest Game Ever in Michelob ULTRA's Super Bowl Ad

01/02/2024
526
Share
Jason Sudeikis and Dan Marino pull up a beach chair in the spot from SMUGGLER and director Adam Berg

Who’s game for some pick-up soccer on the beach? Lionel Messi, Jason Sudeikis and Dan Marino are. Michelob ULTRA has teamed up with the legendary trio for a new Super Bowl spot to remind everyone 21+ that you don’t have to choose between an active and a social life.

'Superior Beach,' this year’s 60-second spot, stars global soccer icon Lionel Messi in his first-ever Super Bowl commercial appearance alongside Emmy award-winning actor Jason Sudeikis and NFL Hall of Fame quarterback Dan Marino. 

The fun-filled spot follows the sports and entertainment legends enjoying an impromptu game of pick-up soccer on the beach, celebrating the joy and spontaneity that comes from embracing active living in social occasions – especially when it’s shared over a beer. 

The 'Superior Beach' spot will be the first alcoholic beverage advertiser in the game and Michelob ULTRA’s ninth consecutive Super Bowl appearance. 

Credits
SUBSCRIBE TO ÌìÃÀÆåÅÆ’S newsletter
FOLLOW US
ÌìÃÀÆåÅÆ’s Global Sponsor
Language:
English
© 2005-2023 ÌìÃÀÆåÅÆ·Privacy and Cookie Policy·Terms and Conditions
v10.0.0