LG Electronics (LG) is launching the world鈥檚 first music festival dedicated to one song, where covers of iconic party anthem 鈥楤oom Boom Pow鈥 will be blasted through LG鈥檚 XBOOM party speakers by street performers across the world. Boom Boom Pow Festa will feature nine street performers from nine different countries playing nine unique covers of the Black Eyed Peas hit - the ultimate party anthem for the ultimate party speaker, and a song that happens to mention the word 鈥楤OOM鈥 a lot. The event will be broadcast live on October 5 on LG鈥檚 Global YouTube channel @LGGlobal.
Directed by musical visionary Emil Nava of 1stAveMachine, known for having worked in the music video and commercial spaces for over a decade. Emil has collaborated and established unparalleled trust with top international musical acts such as Rihanna, Calvin Harris, Pharrell, Eminem, and Ed Sheeran. Along with the creativity of its featured street performers who help make Life Good, the live-streamed event will be boosted by the stunning audio quality and pure power of LG XBOOM. Designed for those who love strong, balanced sound with rich, dynamic bass and crisp, clear treble, XBOOM speakers deliver an energetic performance and enhanced listening pleasure.
鈥淢usic unifies, enriches, and resonates with people no matter where they are from. Dedicating an entire music festival to 鈥楤oom Boom Pow,鈥 which is not just a song, but more about breaking boundaries, limits and living in the moment. LG XBOOM amplifies the pulse of music and the thrill of the party to make people feel the power of the music in their lives. And LG鈥檚 commitment to spreading positivity based on its philosophy 'Life鈥檚 Good', is the driving force of why we are doing this festival,鈥 said Lee Jeong-seok, head of LG Home Entertainment Company鈥檚 audio business.
Added Emil Nava, director at 1stAveMachine,鈥淏oom Boom Pow Festa is a festival for the real musicians of the world - the performers who sing in our streets and neighborhoods in everyday life. Getting to highlight not only the musicians but also where they鈥檙e from and the communities they represent is something that I am most excited about. I am thrilled to partner and do it all with such an iconic and trusted brand like LG.鈥
In addition to partnering with some of the world鈥檚 most exciting, culturally diverse street performers, Boom Boom Pow Festa will also feature rising musical artists including Brazil鈥檚 Delacruz and the Philippines鈥 The Juans, who will return to their roots to celebrate their respective communities. The event will kick off globally, with nine different countries each hosting a part of the festival.