Leslie David Baker Unleashes the Fun for McCain Foods' TAST!EZ Appetizers
McCain Foods, the leading North American supplier of frozen potato and snack food products, has announced the launch of its latest brand campaign in partnership with adam&eveDDB New York. The campaign 'Feed the Fun' is in support of McCain鈥檚 launch of TAST!EZ, a line of frozen appetizers designed to unleash the fun. To launch this new brand, McCain is rolling out its latest TAST!EZ spot, starring the beloved actor Leslie David Baker.
Partnering with Leslie David Baker, who is iconically known for his deadpan demeanour and spirit, the appetizers show how they are the go-to shareables out of the frozen aisle to step up any party near you. The spot 鈥楩eed the Fun鈥 showcases that if TAST!EZ can bring out the fun side in Leslie David Baker, they can bring out the fun at any gathering.
鈥淲e鈥檙e thrilled to team up with McCain Foods for the US launch of TAST!EZ! Just in time for the 2024 holidays, these delicious apps show how tasty treats can level up any gathering. Partnering with Leslie David Baker proves these crunchy cheesy appetizers can bring out the fun side in anyone or any situation.鈥 Joel Francke, creative director, adam&eveDDB New York.
鈥淲e couldn鈥檛 be more excited to launch TAST!EZ with Leslie David Baker,鈥 shared Katrina Wilson, vice president of marketing, North America Appetizers at McCain. "TAST!EZ is all about helping people rediscover that sense of spontaneous fun we can instead lose as adults. Sometimes life gets in the way, but Leslie is the perfect partner to show how TAST!EZ can bring out the fun in anyone!
Director, Emma Debany of World War Seven, adds, 鈥淚 love the mix of dry, observational, mockumentary-like humour with the whimsical puppetry we got to play with. Leslie David Baker was iconically cast and perfect in these spots - I couldn鈥檛 ask for a better puppet or human performer to show TAST!EZ taking a gathering of friends and turning it into a full-blown party.鈥
TAST!EZ are available now at multiple retailers, including Stop & Shop, ShopRite, Publix and your local grocery stores starting at $5.99.
