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When a four-year-old Wisconsin boy recently , the story went viral across major news outlets.

Tillamook, the Pacific Northwest dairy brand, and its agency Leo Chicago have spun the viral moment into a playful, quick-turnaround campaign. For a limited time, Tillamook is coming to the rescue by launching the Tillamook Meltdown Line - a special phone number just for those who have fallen victim to ice cream theft.

“As soon as we saw this story hit the news, we knew it was a perfect opportunity for Tillamook to engage with fellow ice cream lovers in a fun and relevant way,” said Dean Paradise, executive creative director, Leo Chicago, speaking with ��������. “While the story focused on a boy and his mom, the experience of having ice cream stolen is universally relatable, and Tillamook was ready to make things right with sweet, creamy ice cream goodness.”

The same day that Dean and the team spotted the story of the stolen ice cream, they alerted Tillamook to the fun opportunity of quickly addressing a consumer ‘need’. Working alongside Stagwell PR agency Allison Worldwide and the client, Leo Chicago where victims of ice cream theft could call in and receive free replacement Tillamook ice cream. Starting Tuesday, March 18th, ice cream lovers can claim a free tub by calling (833) MLT-DOWN—while supplies last.

“We have a great relationship with the Tillamook team and have established open, efficient communication channels with them and our partners at Allison Worldwide,” added Dean. “Combined with our deep understanding of the brand, this enabled a quick approval process for this delightful moment.”

So, if you've ever opened the freezer only to find your precious pint mysteriously missing—or if a sneaky spoon thief has struck in your own home—Tillamook has your back. With one quick call to the Meltdown Line, justice (and a fresh scoop of frozen joy) is just a dial away. But act fast—because, much like a bowl of ice cream on a warm day, these sweet rewards won’t last forever.