Laura Northover Joins Electric Studios as Executive Producer
Electric Studios welcomes Laura Northover as executive producer to add to their rapidly growing cult of talent and top-notch tastemakers. Laura joins with a wealth of experience under her belt working at multiple industry institutions, most recently in her four-year stint at Blink, creating everything from short-form and narrative alongside long-form development, music videos, commercials and branded content.
Jon Purton MD at Electric Theatre Collective said, 鈥淟aura came in to help us on a freelance basis and it only took a couple of days for us to realise how well she fits with the Electric culture. She's well connected, she's got a real understanding of the process of production and is a problem solver. Electric Studios is all about finding the best creative solutions to briefs that are maybe unique or potentially challenging and Laura has already shown that she can make things happen.鈥
Laura's addition at Electric comes at a time when Studios are in a state of constant expansion and growth; working on a whole host of new and exciting projects, alongside being nestled within Electric Theatre Collective who are at an all-time high, scooping up multiple awards and top post house accolades left right and centre. Safe to say it's a great time to be part of Electric and we are excited to work with Laura and take Electric Studios to new heights.
Ben Honour EP at Electric Studios said, 鈥淲e are thrilled to have Laura join us as a full time member of Electric Studios, as our new EP. Laura brings a wealth of live action and animation production experience, from working at some of the top production companies in town. We are excited to see Electric Studios grow further and look forward to the future with Laura bringing her production expertise to the team.鈥
Geoff Parsons head of creative at Electric Studios said, 鈥淟aura is brilliant. She鈥檚 got this infectious energy that helps drive everything she touches and makes us want to push our already ambitious plans even further. She is literally the perfect fit for our work, our culture and attitude to all of the above - we鈥檙e all super excited to have her become part of what we鈥檙e building!鈥
Q> Why Electric Studios?
Laura> I came in as a freelance EP with no intentions of going permanent at the time, but right from the get go I realised what a special place it was and鈥eah鈥t鈥檚 safe to say, my head was turned!
ETC is at the top of its game and Electric Studios has been killing it since it was established two years ago. It has the energy and vision of something brand new with the firepower of ETC behind it, which is a really rare combination.
With its mixed media approach, Electric Studios perfectly exemplifies the idea, 鈥榯he medium is the message鈥. I love the fact we鈥檙e not pinned in by any constraints and it feels like a very timely approach to the way the industry is evolving.
I鈥檝e never stuck rigidly to one pathway and I鈥檓 a big believer in running towards what鈥檚 most creatively interesting. So after seeing what Ben, Geoff and Jon had already created, along with the talent of the team, I just knew I wanted to be a part of building what鈥檚 to come.
Q> If Electric Studios were an animal, what would it be? and why?
Laura> I鈥檓 fascinated by sea creatures, especially the weird ones, so I think I鈥檓 going to go with an octopus. Not only are they super intelligent and social, but it鈥檚 said they have nine brains, which run along all of their eight tentacles. That鈥檚 a pretty good metaphor for how all of the departments work together in a masterful act of synchronicity. They also have three hearts, which (conveniently for this analogy) represents VFX, colour and studios. Cute.
Q> Tell us two things that you鈥檝e done / made in the last year outside of work. One that you鈥檙e proud of. The other that鈥檚 embarrassing.
Laura> So this year I鈥檝e just about maintained my Duolingo streak, which has been achieved through a complex set of alarms on my phone. Just this week I had one that went off mid yoga class from the other side of the room and that was pretty embarrassing. It鈥檚 currently day 473 and I鈥檓 hanging on by a thread.
Over the summer I got myself an iPad Pro so I could take my pen and ink illustrations into Adobe and Procreate. It鈥檚 been a lot of fun playing around with that. One of the great things about being in the studio is being exposed to lots of interesting programmes and ways of working, so I鈥檓 hoping to pick up a few things and hone some skills.
Q> You鈥檝e been in the industry for a while now, what would you say are the biggest changes you鈥檝e seen over your time?
Laura> One of the best things to change was the push for more accessibility to the industry and a new wave of new blood and diverse voices as a result of that. However, the last couple of years have made it even harder for fresh faces to cut through the noise, particularly since covid, when the more established names have been so available for work, creating less drip down as commissioners and brands play it safe in a time of instability.
It鈥檚 no secret that the industry is facing a bit of an existential crisis at the moment and one of the biggest changes is the way that content is being consumed. This has had a huge impact on the types of projects being commissioned and that鈥檚 across the board - from commercial work to music videos.
Despite all of that, I am very optimistic as there is so much talent out there and I鈥檇 love to see more risk-taking on people and on ideas. There鈥檚 an opportunity to adapt and I鈥檝e seen some really good examples of what that looks like over the past few months.
Q> It鈥檚 2047. Who is the global president and what was the best Electric Studios project of the year? With any luck, absolutely no one we鈥檝e heard of at this moment in time or their children.
Laura> Electric Studios have just completed a major award-winning project for the Mars Tourism board, promoting all-inclusive net zero package holidays.
