Lancia Paints It Black with Visually Striking Ypsilon Ad
Armando Testa has debuted a striking new campaign for Lancia Ypsilon. The 'Black and Noir' film features a reinterpretation of The Rolling Stones' iconic 'Paint it Black', marketing the model to a more sophisticated and style-conscious clientele.
Directed by Federico Brugia and produced by The Family, the spot features a series of images - chess pieces, piano keys, a butterfly - that capture the elegant and fascinating new design for the model. The Ypsilon's glossy and matt black colouring contrasts with the stark white background, creating a striking ad that underlines Lancia's 'Black and Noir' theme.
The campaign is developed for TV, print, outdoor, radio and digital.
