Koodo Mobile Makes a Colourful Splash with Makeovers to Canadian Houses
In a bold move to highlight its long-standing 'Choose Happy' brand platform and celebrate the recent launch of its new home internet service, Koodo has teamed up with Camp Jefferson to transform a Montreal house into a striking billboard. Following a successful display in downtown Toronto, this activation showcases Koodo鈥檚 refreshed colour palette while reinforcing the brand鈥檚 joyful identity.
鈥淥ur goal with this activation extends beyond simply promoting Koodo鈥檚 new home internet service,鈥 said Ashley Babcock, associate creative director at Camp Jefferson. 鈥淲e went beyond the standard billboard placement to create a memorable experience that leaves a lasting impact. It鈥檚 exciting to do something that makes people stop, smile and actively engage with the ad, turning a passive encounter into an interactive moment.鈥
The initiative features the house鈥檚 vibrant makeover and a yard sign, attributing this cheerful transformation to Koodo鈥檚 affordable and reliable home internet services. A video showcases the before-and-after look of the Toronto house and promotes Koodo Internet.
鈥淗appiness is at the core of our brand,鈥 said Lise Doucet, director marketing communications at Koodo. 鈥淲e aim to spread joy and connect people to a happier home internet experience. The Koodo Residential Billboard activation perfectly encapsulates our philosophy, offering a clever and engaging way to promote our services beyond traditional advertising.鈥
The Toronto stunt, located across from Trinity Bellwoods Park, ran from May 29th to June 19th. Meanwhile, the Montreal activation, located at 2092 Atateken Street and created with sister agencies K72 and Septieme, both part of the Plus Company network, will continue until July 7th. The activation will be amplified through paid social media content on YouTube, Meta and TikTok.
