has today released a campaign that shows how their trusty range of sofa beds can get Aussies out of just about any jam they find themselves in.
The campaign 鈥榃hen Life Unfolds鈥 includes a suite of TVCs, radio, out-of-home, digital and social, and reminds Aussies that when life throws you a few surprises, it鈥檚 always best to have a clever and comfortable sofa bed on hand.
The stories cover a variety of scenarios that many Aussies will be familiar with.
Koala鈥檚 VP of global brand strategy and creative Bradley Firth said: 鈥淪ofa beds typically take forever to unfold and are horrible to sleep on, by pairing our whip-smart Koala creative team with Armand and Clockwork, we鈥檝e been able to have a lot of fun exploring tricky situations where the Koala sofa bed range offers the perfect antidote.
Koala鈥檚 VP of marketing Mark Khademi said: 鈥淜oala鈥檚 proud to boast the #1 rated Sofa Bed in the country and it鈥檚 no wonder why - the clever design looks incredible, folds out in seconds and features all the trademark comfort customers know and love Koala for鈥