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KITKAT Returns with Limited-Release Chocolate Bar to Celebrate Ramadan

13/03/2024
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A tribute to the cherished tradition of the Muslim community鈥檚 daily breaking of fast, the 30-piece bar is now available with all proceeds supporting Food Banks Canada

KITKAT Canada, the renowned advocate of 鈥榟aving a break鈥, officially announced the return of the KITKAT Iftar bar. This limited-time bar is designed to uphold meaningful representation and commemorate the Muslim community鈥檚 daily breaking of fast after sundown during Ramadan. KITKAT is thrilled to be making limited quantities available to Canadians* while supplies last through the .

Unlike the standard four-piece bar, the Iftar bar features thirty pieces, perfect for enjoying during Iftar, the meal consumed after sundown. The bar is divided into three parts, with each set of ten pieces representing the ten days of each Ashra, featuring iconography inspired by the 30 phases of the moon in the Islamic lunar calendar.

鈥淟ast year's Iftar bar resonated widely with Canadians celebrating Ramadan,鈥 says Riona Coller, marketing leader, Confectionery at Nestl茅 Canada. 鈥淲e're thrilled to officially offer a limited run, furthering our community engagement, and embodying the spirit of service during the holy month with proceeds to support Food Banks Canada. We're honoured to play our part and anticipate many more meaningful celebrations across diverse communities in the years ahead.鈥

The Iftar bar鈥檚 thirty pieces reflect the brand鈥檚 dedication to fostering inclusive celebrations and providing a unique experience for every break. By making limited quantities available, the brand aims to continue learning from the community and invites Canadians to join in fostering an environment of respect, empathy, and inclusivity, where all traditions are honoured and celebrated. As part of this commitment, all proceeds from Iftar bar sales will support , a national charitable organisation dedicated to relieving hunger today and preventing hunger tomorrow.

鈥淭he number of individuals and families turning to food banks, many for the first time, continues to climb, with almost two million visits to food banks across Canada in one month alone last year,鈥 shared Erin Filey-Wronecki, chief development and partnerships officer, Food Banks Canada. 鈥淭hanks to the generosity of KITKAT and the Iftar bar, we are able to support those in communities across the country who need it most, working towards our vision of a Canada where no one goes hungry.鈥

The Iftar bar is now available at while supplies last. For more information, please visit .

* Excludes Quebec and the Territories

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