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It’s back-to-school season, which means parents are looking for convenient and affordable meal options on the way to and from soccer practice, ballet and more. Instead of the same old pizza night, what if you made it a chicken night instead?

KFC’s new campaign from MullenLowe US encourages everyone to make it a Kentucky Fried Chicken night, with KFC’s NEW $20 Fill Up Box that offers something for everyone.

The $20 Fill Up Box comes ready to serve with a variety of options including a 12-piece of KFC’s NEW Kentucky Fried Chicken Nuggets, four pieces of chicken on the bone, Secret Recipe Fries, four biscuits and your choice of four dipping sauces.

For a little added fried chicken fun, you can say, “Alexa, play Kentucky Fried Chicken Night” to your Amazon Echo devices, and Alexa will play KFC’s new song 'Kentucky Fried Chicken Night' as your dinnertime soundtrack. 'Kentucky Fried Chicken Night' is available on such as Spotify, Amazon Music, YouTube Music, Tidal and Pandora.

MullenLowe group creative director, Enrique Camacho said, “Kentucky Fried Chicken in a pizza box? Yes! We were excited to introduce this new product because it challenges the ingrained tradition of pizza night in an unexpected way. We knew the work would have to be as fun and innovative as the product itself to change consumers’ minds about their go-to family meal. A dinnertime soundtrack available on Alexa makes it about more than chicken in a box, it’s about a new family tradition. “