KFC Thailand Says That 'Lunch Shouldn't Be a Crime' in Action-Packed Spots
KFC reminds us that lunch shouldn鈥檛 be a crime in a new campaign by Bananas ad agency and director, Bruno Bossi in collaboration with Wunderman Thompson Bangkok.
KFC is reclaiming lunch breaks in Thailand with a new campaign titled, 鈥淟unch shouldn鈥檛 be a crime鈥 for their latest value offering starting at 99 Baht. The campaign introduces an A-Team inspired KFC Lunch Rescue squad that鈥檚 quick on the scene to stop people from sacrificing their lunch hour with mediocre lunch options easily available to them at local Seven Elevens and street food vendors scattered across Thailand.
鈥淭here is no time anymore to think of food the way we used to鈥, says Sakechai Choomuenwai, general manager of Yum Restaurants, Thailand. 鈥淢any of us are too busy to take the time to decide what we want to eat, so we grab the easy go-to without even considering taste just to keep us going and that really is a crime."
KFC CCO, Suhayl Limbada adds, 鈥淭hat鈥檚 why we鈥檙e on a mission to rescue Thai people鈥檚 sacred lunch hour with a deal that doesn鈥檛 just make sense for their pockets but their taste buds too."
The campaign conceptualised by Bananas, a new independent ad agency with roots in Johannesburg, South Africa, and hilariously brought to life by Carbon Films鈥 director Bruno Bossi through TaProd, with music and sound design by Howard Audio has caused quite a significant stir on Thai television and online. With over 30 million views and 300 million impressions, it continues to cement KFC鈥檚 position as the leading fast-food brand in Thailand.
