KFC Celebrates the Beauty of Fried Chicken Delivered Straight to Your Door
As the winter nights draw in, the temperature drops and the idea of leaving the sofa gets a little less appealing, there really isn鈥檛 a more comforting prospect than a bucket of delicious fried chicken delivered right to your doorstep.
After all, whether you鈥檙e in a rush, being buffeted by the Great British weather, or being cramped on a bus, KFC Delivery not only makes your life easier but a whole lot tastier too. And it鈥檚 with the comfort KFC Delivery provides in mind that the fried chicken experts have launched their most recent campaign, led by 13 sponsorship idents from Mother appearing in rotation for the duration of ITV鈥檚 coverage of the FIFA World Cup 2022鈩.
Jack Hinchliffe, chief marketing officer of KFC UKI commented: 鈥淲e tell people to make themselves comfortable when in our restaurants, but in reality, there鈥檚 no place like home. And that鈥檚 why we know KFC Delivery will be coming to the rescue for so many this winter, because what could be better than buckets of delicious fried chicken delivered to your door? Well, the answer鈥檚 simple - not much. So put those feet up, turn on the TV and enjoy. After all, that鈥檚 why there鈥檚 KFC Delivery.鈥
To round the activity off, KFC will also be hijacking other brands鈥 OOH ads, with Digivans and print ads appearing next to brands that are perfectly accompanied by KFC Delivery - a tactic enabled by the close collaboration of creative and laser-focused media buys. In one example, KFC has opportunistically targeted PlayStation鈥檚 launch of God of War: Ragnarok - one of the biggest entertainment releases of the year and the perfect accompaniment to KFC Delivery - with a simple 鈥楢nd that鈥檚 why there鈥檚 KFC Delivery鈥 message appearing across transport media.
