Talk about a gift that keeps on giving - since the inception of Kevin the Carrot back in 2016, Aldi and McCann Manchester have collaborated with industry powerhouse Psyop to flood your screens with holiday magic year after year. Often including nods to classic holiday films, Kevin the Carrot has become a classic in his own right with fans looking to the annual release of his latest adventure as the initiator of the most wonderful time of the year.
Chopped, diced, or julienned - any way you slice it, Kevin will always bring the action. Created in association with Riff Raff Films, this year鈥檚 film sends the viewer on an unforgettable caper braving the broiler, precarious mince pies and other cuisine-related boobie traps as Kevin and Katie try to save the Festive Spirit from the nefarious thieves at Humbug Headquarters. Concluding with a mission accomplished and yet another feather in Kevin鈥檚 cap, the Festive Spirit is set free and fills empty tables with holiday feasts underscoring the everpresent message of celebrating the cheer of community and the magic of bringing families together.
Last year鈥檚 鈥楰evin and the Christmas Factory鈥 climbed to the top of viewers鈥 favourites lists and was ultimately named 2023鈥檚 most effective ad according to System1鈥檚 data, although this latest instalment may be the team鈥檚 most ambitious chapter yet. Overjoyed to be back in the world of Kevin the Carrot and to be reunited once again with Aldi and McCann, Psyop directors Todd + Kylie continue to up the ante as the sets, effects and storyline continue to evolve alongside the creative partnership.
鈥淜evin the Carrot鈥檚 world just keeps getting juicier, and the team at McCann and Aldi are the zest we need to keep things fresh as we cook up new ways to expand the Kevin-verse,鈥 said Todd and Kylie of the collaboration. 鈥淲ith a decade of Kevin marinating in all our minds, he鈥檚 got so much more room to sprout! We鈥檙e ready to serve up more flavour-filled adventures and show just how far Kevin can peel ahead!鈥
"Kevin the Carrot is more than a character; he鈥檚 become a cherished tradition and a holiday icon. Each year, we鈥檙e inspired to create something even more memorable, and this season鈥檚 film is truly our most enchanting yet," adds Psyop EP Jim Brattin.
In a world that craves humour and sincerity, Aldi鈥檚 Kevin the Carrot series is a breath of fresh winter air - a calling card for people the world over to officially welcome the holiday spirit into their hearts. The authenticity behind the heart warming saga can only be attributed to the foundation from which it was built - rooted in joy and the Psyop team鈥檚 passion for continuing to cultivate fertile creative ground. Plus a cheeky butt joke or two doesn鈥檛 hurt!