Juice Powers the Visuals for Riyadh Season鈥檚 Boxing Promo
BigTime Creative Shop, in collaboration with production company ProdCo and visual effects powerhouse Juice, has unveiled 鈥淭he Last Crescendo,鈥 a commercial promoting the highly anticipated rematch between Canada鈥檚 undefeated Artur Beterbiev and Russia鈥檚 Dmitry Bivol. This visually striking campaign sets the stage for their February 22 showdown in Riyadh, one of the most anticipated events on the global boxing calendar.
Directed by Alan Masferrer and produced by ProdCo, the commercial reimagines boxing through an operatic, mythological lens. Blending classical art with modern combat sports, it transforms the fight into an epic tale of power, grace, and finality鈥揳 true crescendo.
Juice鈥檚 VFX expertise was instrumental in bringing this vision to life, integrating live-action performances with elaborate set designs and CGI.
鈥淎t Juice, we worked with intricate 3D design of a championship belt-adorned chandelier and the fresco-inspired ceiling, to AI-enhanced matte paintings and dynamic crowd compositing, every detail was crafted to amplify the operatic intensity of the fight. The final touch, the chandelier shattering, was practically executed on set, but we refined and enhanced it through complex compositing, symbolizing not just the clash of champions, but the breaking point where legends are made.鈥 said Olga Rabiecka, producer at Juice.
The commercial has already received widespread acclaim. TalkSPORT praised the opera-themed trailer for its goosebump-inducing effect, while TNT Sports鈥 promo generated significant viewer engagement, heightening anticipation for the event.
