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Josh Dobbs, Colt McCoy and Jacoby Brissett Explore What It Would Be like If You Had Your Own Backup

22/11/2024
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The Progressive Insurance campaign was created with Arnold Worldwide and directed by Paul Hunter

Progressive is continuing its NFL campaign, The Backup, with three new spots starring some of the league鈥檚 longstanding backup quarterbacks including Josh Dobbs, Colt McCoy, and Jacoby Brissett.

When quarterbacks are having an off day, there is a backup waiting on the sideline for the chance to get the job done for the team. The new spots, created by Arnold Worldwide, explore what it would be like if normal people could have their own backup come in, take their place, and finish any difficult project or chore they started.

Whether it鈥檚 assisting in a picture hanging mission, helping a wasp-fearing husband spray a wasp nest, or filing a couple鈥檚 tax return, the campaign reinforces that while backups may not be waiting to step in with an assist in real life, Progressive provides coverage that you can count on for your home and auto.

The first in the series to debut, 鈥淏ackup Backup,鈥 featured a dad struggling to successfully park a trailer in the driveway until Case Keenum steps in to offer him, well, some much-needed backup.

鈥淢ost football fans have an irrational love for their team鈥檚 back-up quarterback,鈥 said Sean McBride, chief creative officer of Arnold. 鈥淎nd something like 65 different quarterbacks started games in the NFL last year, so back-ups have never been more relevant or important. Since they鈥檙e getting their chance to shine on the field, we figured it was high-time back-up QBs got their chance to shine as celebrity spokespeople, too.鈥

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