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Jon Hamm is back as the face of SkipTheDishes, which has officially chosen Courage Inc. as its new agency of record (AOR) following a competitive pitch process. As Skip shifts from being a beloved food delivery service to a versatile convenience platform, it’s time to say goodbye to 'TheDishes' and hello to a new era of skipping life’s daily inconveniences.  

Since its inception in 2012, Skip has revolutionised the way Canadians enjoy their meals, becoming the only national, homegrown delivery platform and proudly reflecting its Canadian heritage. Dominating the food delivery market in over 480 cities across Canada, Skip is now embarking on a courageous rebrand toward innovation and versatility. With Courage by its side, Skip is ready to tackle the little hassles that put a dent in our daily enjoyment. It’s time to 'skip' all that - not just the clean-up!

To kick off this exciting partnership, the duo has rolled out a new :90 spot that perfectly blends humour and relatability, directed by David Shane; one of the world's most renowned and awarded commercial directors. In the comical romp, Jon encounters everyday annoyances, from a couple disappointed by a full restaurant to a young boy nervously contemplating an awkward pharmacy purchase. With his signature wit, Jon matter-of-factly advises them to 'Skip it!' - showing that whether it’s avoiding long lines at the grocery store or lightening the load at the pet store, the best way to navigate life’s little hassles is to let Skip handle it. With a catchy closing line, “Coulda skipped it? Shoulda skipped it!” Jon reminds us all that skipping the chaos can make all of our days a little more sweeter.

“Skip has always been dedicated to enhancing the everyday lives of Canadians, and partnering with Courage marks an exhilarating new era for us,” said Rachel MacAdam, vice president of marketing at Skip. “This collaboration will amplify our mission and give us the creative edge we need to stand out in a crowded market. As consumers increasingly seek convenience, we’re excited to re-establish our presence with bold ideas that truly resonate with our audience. And, we’re especially thrilled to have Jon Hamm on board again!”

The campaign, which goes live on October 21st, 2024, will run until December and is led by two :30s films, and further supported by :60s OLV and a :90s airing in cinemas located across Toronto and Calgary. All spots highlight Hamm’s comedic talents while blending fresh storytelling that entertains and emphasises the joy of skipping the mundane. 

“We’re thrilled to be working with Skip during such a pivotal transition. Their established reputation as a household name in Canada speaks volumes about their commitment to enhancing everyday life for Canadians, and we’re honoured to help magnify that legacy,” said Joel Holtby, co-CCO of Courage Inc. “This partnership allows us to push boundaries in our storytelling and explore new creative avenues to engage a loyal audience eager for fresh experiences. We’re ready to make some noise!” 

Stay tuned for more exciting work from Courage and Skip coming in the New Year.