J.K. Simmons Says There Are Few Vehicles More Important than Santa鈥檚 Sleigh in Farmers Insurance Festive Spot
With the holiday season just around the corner, Farmers Insurance launched a festive, co-branded campaign in partnership with the holiday film 'Red One', set to hit theatres Nov. 15, after Santa Claus (Code Name: RED ONE), who happens to be played by Academy Award庐-winning actor J.K. Simmons (aka 鈥淧rofessor Burke鈥 of Farmers Insurance庐), is kidnapped. The North Pole's security works with a famous bounty hunter in an action-packed adventure to save Christmas. See Dwayne 鈥淭he Rock鈥 Johnson sharing an epic moment with Simmons on the film set!
This new campaign, "Sleigh Insurance," nods to J.K. Simmons playing both characters and aligns with the current Farmers Insurance 鈥淒on鈥檛 Compromise鈥 ad campaign鈥攕ome things are too important to compromise. Professor Burke persuasively argues in the Red One-themed videos that there are few vehicles more important than Santa鈥檚 sleigh.
The campaign kicked off on Nov. 4 and will light up screens until Dec. 29. Two videos will run on Amazon Prime and across linear with a focus on holiday placements like HGTV, Hallmark Channel, and LMN, aligning with cosy themes of home, family, food, and holiday movies. To expand reach, three paid social videos will run on TikTok and Meta to further drive brand visibility.
