Having spearheaded previous transformations at Ogilvy Costa Rica and MRM//McCann Madrid, the creative whose formative years were spent at DoubleYou Barcelona is aspiring to tackle new challenges that will allow him to 'make a contribution and develop new skills.'
In the midst of the Covid-19 crisis, Jes煤s Revuelta will be cutting ties with the agency where he worked as chief creative officer and member of the Global Creative Council, in the understanding that the departures that are taking place will help to maintain job vacancy numbers, and convinced that the creative transformation 鈥渋s already on track with the talent, team and culture we have been introducing.鈥
During the past two and a half years, the agency has generated increased creative relevance, with results among which, in qualitative terms, it is worth noting:
- Successful pitch for the global launch of the third season of Money Heist (La Casa de Papel) for Netflix Global, against competition from Wieden+Kennedy and AKQA.
- Recommending and effectively bringing about the elimination of palm oil from the entire production of Trapa Chocolates and undertaking a campaign of corporate activism in the Indonesian rainforest to publicise it, an initiative that substantially expanded the chocolate company鈥檚 business.
- Successful pitch with Nike and FC Barcelona for the global launch of their new kit.
- Working with Maxxium (Beam Suntory) and Warner Music on the entertainment area.
- 2019 marked the agency鈥檚 best tally of awards at creativity festivals in the 55 years the FCB network has been operating in Spain.
Jes煤s Revuelta expresses excitement at what the future holds, as it is 鈥渁n ideal time to face the blank page, because some shifts are taking place simultaneously, and both the drive to make things happen, along with strategic, provocative and unconventional thinking, are in greater demand than
ever both at agencies and beyond. Areas we have been exploring in recent years such as entertainment, digital, sustainability and initiatives with a social impact, are picking up pace due to the Covid-19 crisis. Now it鈥檚 a question of connecting the dots, calmly bringing together curiosity, values and purpose鈥, he explains, adding that 鈥減aradoxically, shut up at home we鈥檙e more open to the rest of the world than ever, so now it may be easier to work for any part of the planet from Madrid or Barcelona鈥.
Named Best Spanish Advertising Professional under 35 by the CdeC (Club de Creativos de Espa帽a) presidents in 2018, Revuelta feels he can depart the company 鈥渉is mind at ease鈥 given he is leaving the department in the hands of a team whose complete overhaul was one of his missions
during the period.
Speaking about the era drawing to a close, he notes that it has been an 鈥渧ery enriching鈥 period during which he put in 鈥渕y upmost鈥, admitting it has been 鈥渁 privilege to have formed part of the fantastic teams at both in Spain and the Global Creative Council鈥 led by Susan Credle, Fred
Levron and Luis Silva Dias, among others. It is Luis Silva Dias, CEO and CCO at FCB International, who stresses that 鈥淛esus is not only an
accomplished, highly-awarded, profoundly professional creative leader, he is at the forefront of our industry, skilled in both brand and audience building.
While at FCB&FIRe, Jesus was able to present some of the most innovative campaigns in the Spanish market and we鈥檝e learned to always expect the highest standards from him and his teams. Very grateful for his contribution, I join the leadership team of FCB&FiRe in wishing him the very best in his coming endeavours鈥. Rodrigo Figueroa Reyes, meanwhile, founding partner and CEO of FCB&FiRe comments that "Jes煤s is goal-hungry. Like any striker worth his salt, he has a killer instinct and is always on the look-out to score. A member of a species that hunts for glory with insistence and intensity, Jes煤s wins your love, and he leaves his mark at FCB&FiRe due to his talent and dedication. I have absolutely no doubt that a brilliant future lies ahead of him."
Pablo Mu帽oz, partner and CEO of FCB&FiRe Spain admits that: 鈥渨hen we started to work together in January 2018, I said I felt I had found my creative partner in Jes煤s. And I still think the same today. Jes煤s has attained all the goals we set ourselves, raising the creative reputation of the
agency and consolidating a team that shares our vision of the future 100%. But, most important of all, during these years, I have discovered that he is not just a magnificent creative, he is an even better person. I wish him every success, which he will undoubtedly achieve. He deserves it.鈥