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Ahead of the start of the outdoor season, Jeep has diversified its brand identity with the launch of a limited-edition BBQ grill, inspired by the iconic seven-slot grille of the 2024 Wrangler. Renowned for adventure and rugged capability, the move sees Jeep continue to evolve from an automotive brand to a comprehensive lifestyle experience.  The limited-edition grill offers Jeep enthusiasts a unique opportunity to own a piece of the brand’s legacy in an entirely new form.

The grill serves as both a functional BBQ and a tangible expression of Jeep’s ethos of exploration utility and design. By incorporating elements from the Wrangler’s distinctive grille, Jeep is reinforcing its brand narrative while pushing into the premium outdoor lifestyle market. It’s exclusivity with a very limited run, is set to make it a collector’s item among both Jeep and BBQ fans. 

The Jeep BBQ Grill will be gifted to members of the Jeep Community, as well as outdoor and BBQ enthusiasts ahead of the outdoor adventure season in the UAE.

“We’re thrilled to introduce the Jeep Grill, a product that extends the adventurous spirit of Jeep beyond the road,” said Anton Marais, creative director at Publicis Middle East. “The grill is such a natural product extension for the brand. Our audience spends a great deal of time outside, exploring and camping. Now they can come together around a Jeep Grill and prepare their favourite fireside meals.”

Says Tuki Ghiassi, executive creative director at Publicis Middle East, “Turning the iconic grille of the Wrangler into a BBQ grill was a lateral, but logical creative leap. With the launch of the grill, Jeep continues to evolve, offering fans a new way to engage with the brand’s legacy, even if they don’t own a Jeep vehicle.”