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Forsman & Bodenfors welcomes James Thorpe as head of strategy in Sweden.

As head of strategy, James will bring all strategic services across Forsman & Bodenfors together under one singular offering, combining brand strategy, design and communication.   

“James has a unique perspective on both the client and agency side to shape a future client centric strategy offering for Sweden. Ultimately, we want to be a growth partner for our clients, and we know that this requires a broader understanding of their business and brand challenges.” said James Jenkins, CEO Sweden.  

James joins from sunny San Francisco, where most recently he was the global head of strategy for YouTube. For the past six years, he has been part of the Alphabet family, helping build and lead world class in-house creative teams at YouTube and Google.  Prior to YouTube and Google, James spent much of his career in creative agencies in USA, such as Goodby, Silverstein & Partners.   

Since 2024, Forsman & Bodenfors has been investing in leadership that brings new perspective into the agency. The recruitment of James Thorpe to lead the agency's strategic offerings, will support both local Swedish and international clients on their growth journeys.  

“From afar I've long seen F&B as an iconic Swedish brand: like a Volvo, or IKEA or even fish. For decades they’ve creatively punched above their size and weight gaining fame and notoriety in Sweden and all over the globe. I’m thrilled to get the chance to be part of this place, to make some incredible stuff together and to also embrace the new to me “Swedish ways of working,” says James Thorpe, head of strategy Sweden.