A huge percentage of the nation working from home, many for the first time, presents a variety of new workplace obstacles. Like your naked partner walking through your big presentation. iSelect may not be able to help with that, but they can help shrink some of the household costs that may rise with spending more time at home.
Another challenge the current environment presents鈥 is making an ad. As we鈥檙e sure many of you are aware. Melbourne independent, Fenton Stephens, worked remotely with 3D animation experts, Lumberfly (represented by AIRBAG), and sound gurus, Production Alley, to write, construct, animate and air the spot in under two weeks.
Says Jess Wheeler, associate creative director and partner, Fenton Stephens: 鈥淓veryone鈥檚 experience right now is simultaneously unique yet exactly the same. As I鈥檓 writing this very press release, I鈥檓 also trying to log my five-year-old into a virtual prep class (imagine trying to co-ordinate that!?), my three-year-old is screaming because she stepped on a toasted cheese sandwich someone left on the floor, all while a cat stands on my head. And on top of that, my bills are going to go through the roof. But thankfully, that bit iSelect can genuinely help with.鈥
Says Warren Hebard, chief marketing officer, iSelect: 鈥淚n today鈥檚 climate of economic uncertainty, we believe that our vision 鈥 to save Australians time, effort and money 鈥 is more important than ever. Our latest advertisement highlights the fact Aussies are not only spending more time at home but also looking to save money on their household bills and expenses.
鈥淩ather than dwelling on the increased financial pressure, we鈥檝e instead taken a more light-hearted approach in keeping with iSelect鈥檚 tradition of humorous advertising. We are confident that the comic scene depicted is something many Australians will be able to relate to as they adjust to their new normal of working and studying from home.鈥