Irish Bank PTSB Campaign Keeps Mortgage Journey's Moving
Following up from the launch of their Altogether More Human brand platform in October, comes the latest campaign from PTSB and Publicis Dublin, 鈥楳oving With You鈥 which highlights the benefits of their digital mortgage experience.
The campaign created by Publicis Dublin and produced by Man Vs Machine builds on the brand campaign messaging of bringing together the best of technology and people to deliver customers a more human mortgage experience. This is illustrated by showing people moving along their mortgage journey from the comfort of their couches, with support from PTSB being there when you need it.
Ger Roe, board creative director of Publicis Dublin said, 鈥淯nderstanding that the mortgage journey isn鈥檛 always easy was absolutely key to demonstrating the real benefit of this product and the difference of a PTSB mortgage experience. Our campaign shows this by using the visual device of customers on their mortgage journey from the comfort of their sofas鈥
Stephen Jackson of PTSB said, "Our new campaign backs up our promise to be 鈥楢ltogether more human鈥 by listening to our customers and designing a new mortgage experience that brings the best of our award-winning technology and our people together to deliver a better home-buying journey for customers."
