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INNOCEAN Canada is introducing its new brand identity, 'We Are Explorers', as it celebrates their 15-year anniversary. INNOCEAN is a full-service Canadian agency offering creative, media, data and sponsorship services in English and French. The 'Explorers' identity will be shared across INNOCEAN’s North American network to create a unified visual identity and shared set of guiding principles known as the Explorer Code – a move which aims to attract top talent, win new business, and establish the agency as a known competitor in the industry.

After going on a journey of self-discovery, the 'Explorers' platform was born from what INNOCEAN really believes when it comes to developing innovative solutions for their growing client roster: “The further we go, the more we find”. This philosophy is more than a tagline or slogan; it is a way of thinking, speaking, and doing business as the agency focuses on growing their creative reputation in Canada. Personified by the iconic image of a deep-sea diver exploring the unknown, the agency’s new look further demonstrates their curious mindset and relentless pursuit of doing things that haven’t been done before.

“I’ve been very fortunate to have been with INNOCEAN for over twenty years now and can say without reservation this is one of the most exciting evolutions for our business,” said June Hong, president and CEO of INNOCEAN Canada. “We’ve done some truly exceptional things for our clients since we opened in Canada a little over fifteen years ago. But I believe that our best work is still to come.”

“I have always believed that curiosity and an unwavering desire to discover and learn everything there is to know about our client’s business is the path to better creative,” stated Ian MacKellar, executive creative director of INNOCEAN Canada.

In addition to introducing a new visual identity, the agency has adopted a set of beliefs that guide and unite the whole INNOCEAN team - no matter what level, department, or region they call home. Defined by eight core pillars, The Explorers Code defines foundation of the agency’s Explorer spirit:

The Explorers Code:

• Make Things That Make Noise - The most effective media is shared, not bought. Create the project so unignorable you’ll overhear strangers, say, “Did you see this?”
• Never Not Doing - Opportunity is out there, and it doesn’t need a brief. Proactivity is the mark of gifted makers, and success is the result for our clients.
• Think Big, Act Small - No matter how big we grow, in our hearts we stay small, scrappy and embrace the hustle.
• Creative Focused, Science Informed- When our ideas are backed by data, research, AI and insight, they resonate and become more effective.
• Fear Now, Fame Later - Though it may be scary at first, inspire clients to think bravely and behave boldly. The initial discomfort of a big idea will soon be eclipsed by the overwhelming success of it.
• Brave Every Wave - Challenges and obstacles come in like tides. When we brave them together, we find our rhythm in discovering unique growth and innovation opportunities for our clients and team.
• Care The Most - We operate well as a team but operate even better as individuals who all feel responsible for the team’s success.
• Kindness At Our Core - We support the success of everyone through mentorship, opportunity, investment, and diversity efforts. We are good citizens that strive for a positive impact in our many global communities.

INNOCEAN Canada’s new brand will rollout immediately with the launch of a new website, social media content, and renovations at their Toronto and Montreal offices.