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INNOCEAN Canada is adding to its executive management team with the appointment of Mark Pileggi as the new vice president of client services. Based at INNOCEAN’s Toronto office, Mark will lead the Hyundai and Genesis Canada business units for the award-winning agency.

Having held executive positions at top agencies in both Toronto and New York, Mark previously was at Huge Canada where he joined as VP, client service in 2019. At Huge, he had the mandate to help turnaround the Canadian operations. He was eventually promoted to managing director of the Canadian office in January of 2022, leading a team of 70 diverse professionals. He’s also held leadership roles at TBWA/Juniper Park, BBDO New York/Proximity NY, and BBDO Canada/Proximity Canada.

Outside of the office Mark actively mentors through the TMU Tri-mentoring program and serves on the board of directors for Skills For Life.

“It’s a tremendous honour to be joining the talented and passionate group here at INNOCEAN Canada”, says Mark. “The work this team has developed has helped to make Hyundai one of the top brands in Canada and Genesis one of the fastest growing brands. I’m looking forward to leading the team to continue to drive transformative growth for our clients with a focus on innovative and immersive customer experiences and compelling brand narratives.”

“Mark has established himself as a marketer without boundaries”, says INNOCEAN Canada president and CEO, June Hong. “We’re incredibly excited to have him joining as the leader of our Hyundai and Genesis teams at INNOCEAN. Throughout his career he has driven robust client relationships and growth, while partnering with some of the world’s biggest brands.”