More than 40 of Western Australia鈥檚 advertising, media and communications professionals have signed up for the inaugural Oasis Sleepout, with the goal of raising $30,000 for disadvantaged youth.
This eye-opening event offers participants a chance to experience firsthand the harsh realities of homelessness for just one night, while also raising much-needed funds for the Oasis Ball 2025 which annually donates to the Salvation Army鈥檚 Oasis House.
On the evening of Thursday, March 27, 2025, a group of 40 participants will come together to spend one night sleeping rough in a secure Northbridge location: Salvation Army HQ鈥檚 carpark. The event will include a guided tour of the local area and insightful discussions with individuals and organisations dedicated to providing services for those experiencing homelessness. Those registered will swap a comfy mattress and doona for a hard carpark floor with only a piece of cardboard and a sleeping bag providing the nights comforts.
Michelle Testa, client partner Carat and Oasis committee chair, says, 鈥淭his immersive experience is designed to increase awareness of the challenges faced by disadvantaged youth, and to inspire participants to contribute to positive change. By taking part in the Oasis Sleepout, attendees not only connect to the cause but also raise vital funds for the 2025 Oasis Ball, ensuring its success in supporting youth in need.
鈥淲e鈥檝e been blown away with the engagement from the industry, with senior leaders and junior talent signing up as soon as we reached out. It鈥檚 a great reflection of the industry鈥檚 commitment to be a force for good."
How You Can Get Involved:
There are three spots left to sleep out. If you鈥檇 like to join us on the 27th March please email michelle.testa@carat.com
And if you鈥檇 rather the comforts of your own bed, then please see our 40 brave souls