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IKEA Canada Keeps Prices Low in Spot the Different Campaign

26/04/2024
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Work from Rethink focusses on IKEA's affordable prices

IKEA Canada has launched its latest creative campaign titled 'Spot the Difference' which highlights quality home furnishing items at affordable prices. The campaign from Rethink creatively focuses on two identical images on a red background, but the only difference is one of the images spotlights a new, lower price point. The campaign focuses on simplicity, spotlighting lower price - showing that IKEA prices are changing, but its products aren鈥檛. It鈥檚 playful, engaging, and visually straightforward. The campaign is anchored by OLV, but also features OOH, social, and digital placements. The campaign will highlight IKEA Democratic Design classics including the KALLAX shelving unit, the LACK table, to everyday essentials like the MILLBERGET swivel chair, and home furnishing accessories.

The campaign reinforces IKEA Canada鈥檚 commitment to lower prices with clever radio spots. The radio spots feature the voice of 鈥楯onas鈥 spotting the difference on IKEA Canada鈥檚 new lower prices through audio, with Jonas鈥 signature Swedish accent 鈥 making the radio spots fun, playful, and engaging. 

'Spot the Difference' supports IKEA Canada鈥檚 long-term journey throughout 2024 where we invested $80M to reduce prices on over 1,500 items. This investment in price reductions is a significant milestone in IKEA Canada鈥檚 ongoing commitment to being an accessible home furnishing retailer with a focus on functional, high-quality products and services available at affordable prices.

鈥淲e know that in Canada, the cost of living and affordability is more important than ever as many Canadians face rising living costs and increased inflation鈥 said Jonelle Ricketts, head of marketing at IKEA Canada. 鈥淭hrough this campaign and as part of our price reduction journey, we鈥檙e showcasing IKEA Canada鈥檚 commitment to affordability and our vision of creating a better everyday life at home by taking price reductions on IKEA products Canadians love most.鈥

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