IKEA and The Shanghai Rainbow Chamber Tackle COVID Lockdowns in China with a 'Song of Hope'
As reported in the news, families in China are going through some tough times, including an ongoing battle against COVID19, with constant en masse lockdowns in key cities and regions.
To raise spirits in this tough time, IKEA and WT Shanghai have commissioned China鈥檚 popular choir The Shanghai Rainbow Chamber Singers to cheer the nation up, with a song and music video called "Dining Table鈥.
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With limited space in city home, families in lockdown often need to repurpose their dining table for online meetings, e-learning classes and the daily tasks life brings. Being cooped up together in small spaces for months, have seen families in China battle with depression and stress that comes with lockdown.
IKEA鈥檚 new film with the song 鈥淒ining Table鈥, depicts a family taking matters into their own hands, to make home happen around their dining table. They transform their table from a 鈥榮tage of chaos and frustration鈥 into a place of joy and positivity. The film also features families and friends gathered around dining tables across China, to inspire everyone to stay positive through the tough times. Because it鈥檚 the people that are with you through good times and bad that make up your home and family. The video finally transports the dining table into Ikea鈥檚 showroom, with a price tag marked 鈥榩riceless鈥 to drive the inspirational message home.
