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McDonald’s has combined two icons to create Nuggies via DDB Sydney, in the next chapter of the ‘Together & Lovin’ It’ brand platform. 

To close out the brand’s winter campaign, and in collaboration with Creator Studios, DDB Sydney and Macca’s designed and launched the new comfort staples with a teaser campaign across Instagram, Facebook, and TikTok. 

Last week, Macca’s fans were directed to the official Nuggies website for the chance to win a free pair of the limited edition Nuggies, the colour and texture of which replicates McDonald’s iconic Chicken McNuggets.

Each pair will be snugly delivered in a large-scale Macca’s sauce tub, perfectly replicating the real thing, across three colourways inspired by classic sauce flavours: Sweet & Sour, Aioli, and Spicy Mayo. 

McDonald’s senior brand manager Liz Whitbread said: “From the colour and texture to the sauce tub they’re delivered in – the entire Nuggies experience combines two iconic Aussie favourites. 

“More than 10,000 Macca’s fans signed up on the day to win a pair. We can’t wait for the lucky winners to try on their new staple for a comfy night in.”

DDB Sydney executive creative director Matt Chandler said: “This is the kind of idea that was just meant to be. And it’s one that has been a real labour of love for the whole team.”