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Hyundai welcomes us back outside and heralds our newfound freedom as restrictions are lifted on intra-state travel.  

We’re all feeling good about finally getting out and about and that means the good old Aussie road trip is back on the agenda. 

Created by Innocean Australia, ‘welcome mat’ appeared in press and OOH, breaking just ahead of the Queen’s birthday long weekend, the first weekend when intra-state travel was permitted across most states. 

This is accompanied by a second longer running social campaign on Facebook and Instagram which highlights the journeys people have been taking in their homes these past few months: from the bed to their work station at the kitchen bench, from bed to homeschooling, from inside to camping out in the garden or on the balcony, from the couch to picking up delivery at the front door. But after long weeks taking the same routes over and over again, it is finally time to explore some new ones in the outside world. Using geo-location, people are invited to swipe to discover a selection of ‘New Routes’ within their state. 

Kevin Goult, Hyundai director of marketing says: “When presented with the concepts it immediately felt relevant to the current environment that we are all in. Recognising customers would have missed driving their Hyundai as part of everyday life, we wanted to help with a few destination suggestions.”

Steve Jackson, Innocean ECD: “There’s nothing like a road trip to blow off the lockdown cobwebs, so we and Hyundai were as just excited as everybody else to get back on the road, visit some new places and support our regional communities around Australia.”