HomeEquity Bank Invites Canadians to Attend a Meeting with the Past
In honour of Canadian veterans who served their country in the Canadian Armed Forces, HomeEquity Bank, provider of the CHIP Reverse Mortgage, is the proud supporting partner of the Digital Poppy Campaign for the sixth consecutive year.
This year, HomeEquity Bank presents the campaign 鈥 an invitation to experience a week of wartime, as a reminder of the many sacrifices made by Canadian veterans. The campaign will send real calendar invitations from the past and allow Canadians to attend a meeting occurring during a key Canadian battle from past wars.
These meetings are narrated by experts with backgrounds in history and wartime documentaries. The meetings are hosted on MeetingWithThePast.com, where a week in the life of a soldier is displayed through an interactive calendar, for Canadians to experience firsthand the horrors and challenges that were faced. In remembrance of the many sacrifices, Canadians are encouraged to donate a Digital Poppy in support of The Legion National Foundation.
Created in partnership with Zulu Alpha Kilo, the idea came from the realisation that it was possible to send real meeting invites from years past 鈥 even as far back as 1917 during the first great war. 鈥淭he juxtaposition between the types of meetings we have now compared to what Canadian soldiers faced on a daily basis felt like a powerful reminder of our Veterans鈥 sacrifices,鈥 said Brian Murray, chief creative officer, Zulu Alpha Kilo.
The experience includes videos featuring meetings from three key battles that the Canadian Armed Forces played a pivotal role in: The Battle of the Somme, the Liberation of the Netherlands and D-Day.
The campaign also features a launch campaign video that will be airing across the country as of October 28th, as well as on HomeEquity Bank and The Legion National Foundations social channels.
The Digital Poppy campaign and Meeting with the Past are two ways The Legion National Foundation and HomeEquity Bank are bringing Remembrance Day into the digital age and the hearts and minds of younger generations. Canadians can visit MeetingWithThePast.com to learn more about the Digital Poppy campaign, and how to make a donation in support of Canadian Veterans.
