High Five: New Zealand
Since founding Motion Sickness at university eight years ago, I鈥檝e been leading all things creative at the agency. I like to make disruptive work with simple insights and elegant execution. I also direct a lot of our projects - it鈥檚 good to get the hands dirty. Since joining the creative industry, I am still blown away by how much New Zealand punches above its weight creatively. We鈥檙e a nation of five million, and 29 million people live in the state of Texas alone, so we do alright! Enjoy my highlights from recent months; the stuff that made me feel something good...
National Foundation for the Deaf - 'Help Bring Them Closer'
Agency: FCB New Zealand
Beautiful images with excellent craft. A simple idea that elegantly communicates how people with hearing loss can often feel like they are a world away from everyone else. In a world of 鈥榠nteractive鈥 this and 鈥榦ptimisation鈥 that, it鈥檚 always nice to see a clever idea delivered through a single image.
Everybody Eats - 'Goodie Box'
Agency, Production & Post: DDB Aotearoa
They made leftovers great again and raised money to feed those in need via charity Everybody Eats. What's not to like?
Department of Internal Affairs - 'The Eggplant Special'
Agency: Motion Sickness
Director: Sam Stuchbury
Sound: Franklin Rd
This new episode is part of 'The Eggplant', a viral online mini-series written specifically to help 13 to 18-year-olds navigate the harms and issues they encounter online. It鈥檚 education disguised as entertainment. We鈥檙e really proud of it. This episode is particularly timely, focusing on educating teens about the danger of misinformation and online conspiracy theories.
Ralph Lauren Polo Sport - 'Submariner'
Production: Sweetshop
Director: Tom Gould
I鈥檝e been a fan of Tom鈥檚 work for years, from 鈥楤ury Me With The Lo On鈥 to his documentary film projects, he has a gritty elegance to his work. To have Ralph Lauren working with a Kiwi director and shooting right here in New Zealand is special.
ACC New Zealand - 'Have a Hmmm: The Waterfall'
Agency: VMLY&R New Zealand x OMD
ACC is the New Zealand Government鈥檚 scheme for accident insurance, covering everyone in NZ, with unnecessary injuries therefore costing the taxpayer lots of cash. This ad manages to take something that could be pretty boring, and makes it simple and entertaining. Everyone hates being told to 鈥榖e careful鈥 by their mum (or in my case, my significant other) and people think it won't happen to them. We often don鈥檛 take a moment to think before doing something risky. It鈥檚 a simple insight that connects. Have a hmmm.
