With over 75K posts and 1.2B views on TikTok, #foodstyling tips and tricks have become the internet鈥檚 latest craze. It鈥檚 no secret the food we see in advertising is engineered to achieve a 鈥減erfect鈥 look - like using glue as milk or applying shoe polish on chicken to make it appear more roasted - but there鈥檚 one ingredient that never needs to be faked: HEINZ Ketchup. From the creative minds at Rethink, HEINZ鈥檚 latest creative campaign, 鈥淯nfakeable,鈥 launching today, proves that nothing beats the unmistakable quality of thick and rich HEINZ ketchup, even in commercials.
HEINZ invited food stylists to a shoot as an experiment to prove its ketchup is perfect straight from the bottle. Unbeknownst to the true goal of the shoot, the food stylists were asked to style various items, from sandwiches to pizza, staging each ingredient to achieve a certain look. Meanwhile HEINZ Ketchup was continually used as-is, with several of the stylists noting 鈥淵ou don鈥檛 need to touch HEINZ鈥 and 鈥淗EINZ is great right out of the bottle.鈥 Because even food stylists - the world鈥檚 authority on food aesthetics and perfection - have an irrational love for HEINZ ketchup and won鈥檛 settle for anything but the real thing.
鈥淯nfakeable鈥 is the brand鈥檚 latest extension of its global platform, 鈥淚rrational Love,鈥 proving that the irrational love fans have for the brand is matched by the irrational love poured into every product. To convey this belief that what you see is what you get when it comes to HEINZ ketchup, the campaign will be supported by paid social spots on and and an OLV running on YouTube.