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Heineken® has always supported genuine, passionate fans who express their love for the game in quirky and authentic ways. In highlight of this, the brand celebrated the Real Hardcore Fans platform, which featured a multitude of engaging activities during this year's UEFA Champions League. The latest was dedicated to Jorge, a devoted supporter of Real Madrid, who went viral some time ago on social media because he was on a lucky phone call when his team scored the winning goal in the semi-final.

On Saturday, during the night of the final, Heineken® and LePub offered fans from both competing teams an opportunity to experience Jorge's luck by providing an active phone line throughout the entire 90 minutes, enabling them to make that game-changing call.

Results? 1218 people called, 114 calls were answered in 90 minutes and 436 voice messages were left.