Havas announced today the launch of several new global health agencies in the Havas Health Network. The announcement comes on the same day the Cannes Lions International Festival of Creativity awards Jacques S茅gu茅la with the Lion of St. Mark, representing his lifetime achievements of creativity in communications.
Aptly named Jacques, the agencies are building for the post-campaign era where creativity, brand experiences, and brand content help companies identify new possibilities beyond the status quo. Disrupting the norms of health and wellness advertising, the agencies will get pharma, health, and health-adjacent companies to become curious and excited about an entirely new global agency network with a different point-of-view on the future of health and wellness marketing.
鈥淥ur belief is that creativity will be the #1 thing that differentiates the successful health brands of tomorrow,鈥 said Donna Murphy, global CEO of Havas Health Network and Havas Creative Network. 鈥淏rands are perpetually looking for new formulas, and the launch of Jacques marks an era of transformation in health and wellness.鈥
鈥淚t鈥檚 an honour to be associated with the reinvention of health and wellness communications,鈥 said Jacques. 鈥淓ven more so, I鈥檓 honoured to be part of Havas鈥 story. It is one that will take the lead, hand in hand with science, to transform the way we think about health and wellness.鈥
Before he disrupted global advertising, Jacques S茅gu茅la was a practicing doctor of pharmacology and took an early interest in healthcare and healing from his parents. His mother was the first female surgeon in France, and his father was a pioneer in radiology. 鈥淢edicine is in his blood,鈥 added Donna Murphy.
Jacques S茅gu茅la broke all the rules of traditional car advertising, and his campaigns for Citro毛n are still considered some of the most celebrated automotive ads in history. With his goal to disrupt the entire industry, he launched his own agency at 35, where he led work for AirFrance, Louis Vuitton, Microsoft, and Apple. He was also the driving force behind over 20 global political campaign strategies and singlehandedly helped elect and re-elect President Mitterand over a 14-year period.
The principle of Jacques builds upon the foundation Havas Health has created with capabilities such as , launched at the Cannes Lions International Festival of Creativity in 2023, and the report unveiled at CES 2024.
鈥淲hen we considered different rebrand possibilities and the name 鈥楯acques鈥 was raised, everyone was on board because he is someone who exists in everything we do at Havas,鈥 added Donna. 鈥淗e has forever transformed advertising, but it鈥檚 his unique and enduring fidelity to creativity that differentiates him from every other 鈥榓dman.鈥 Even after 55 years and over 1,500 campaigns, he鈥檚 still pitching and still winning business, and we are thrilled to extend his legacy through these agencies.鈥
The launch of Jacques aligns with a new structure at Havas Health, where most agencies will consolidate into three competitive offerings: Havas Life (global health powerhouse), Havas Lynx (digital health brand transformation), and Jacques (health and wellness disruptor). Havas Health Network鈥檚 new naming structure marks further unification of the company鈥檚 creative, media, and health networks under its 'One Havas' approach.