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Hardhat, the independent creative agency that’s built on behaviour, has appointed Magdalina Triantafyllidis as its managing director. Magdalina joins Hardhat from whiteGREY, where she held the same position. 

Magdalina has previously served as managing director for almost seven years at WPP’s bespoke Ford agency, GTB. Her prior roles span Cummins&Partners, ClemengerBBDO, DraftFCB, CHEP and JWT.

Dan Monheit, CEO of Hardhat said, “We’ve made big progress in the past 18 months, winning a range of new clients, adding senior staff and working on our new and unique positioning around behaviour change for challenger brands, which will launch officially in the coming weeks.

The timing is perfect to create a new managing director role to take the business forward, and we’re absolutely thrilled to have Magda bring her vast and proven experience as a client and agency leader to help steer our next phase of growth.” 

Magdalina Triantafyllidis, managing director at Hardhat said, “I am thrilled and energised to be stepping into the vibrant atmosphere of Hardhat and collaborating with the exceptional team, including Dan, executive creative experience director Reece Ryan, and our leadership team, as we propel this business to new heights. For me, this marks the perfect time to immerse myself back into the dynamic world of indie agencies, contributing to the ongoing success and evolution of Hardhat’s incredible journey.”

Reece Ryan, executive creative experience director said, “Magda’s reputation as an empathetic agency leader and growth accelerator is second to none. Her sharp agency acumen and balanced perspective on the role of CX in modern marketing is a welcome addition to the leadership team. She will add much to the enormous momentum we have in the agency."

Dan said the creation of the new managing director role comes to fruition after long-time Hardhat leader and general manager, Issy Bonin, has made the decision to remain with her family in Canada longer term. 

Dan Monheit commented, “Issy has been a massive pillar to our business for close to a decade, and has been brilliant for the past two years delivering her general manager role remotely from Montreal. Issy will always be a Hardhatter in our hearts, and we will miss her hugely.“

Hardhat was founded in 2005. The agency creates behaviour change for challenger brands through a combination of creativity and behavioural insights.