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Harbor Picture Company has appointed leadership of its London Advertising VFX division, with creative director, 2D, Fergal Hendrick and VFX supervisor, 3D, Sid Harrington-Odedra at the helm, announced EVP, head of post production Massimo D’Avolio today.

Together, Fergal and Sid lead a growing team of world-class artists and producers dedicated to delivering cutting-edge visual effects for film, television, and advertising. Supported by head of production Kirsty Murray, and senior producers Abi Klimaszewska and Hannah Jarrold, this expanded team is set to elevate Harbor’s premium VFX offering in the UK market.

Fergal brings two decades of experience from renowned post-production houses such as The Mill and No.8. Known for his ability to build creative trust with directors and advertisers, he has spearheaded high-profile campaigns for Samsung, Amazon Prime, and PlayStation known for his meticulous approach to compositing and ability to seamlessly integrate VFX into complex narratives.

With 20 years of experience – 15 of those at The Mill - Sid has worked alongside celebrated directors like Taika Waititi, Tom Hooper, and Ian Pons Jewell, contributing to visually ambitious projects for The Chemical Brothers, Sky, and the BBC. His expertise in 3D and CGI strengthens Harbor’s ability to create immersive, boundary-pushing visual experiences for clients.

Supporting the creative leads is head of production Kirsty Murray, who brings 16 years of experience at some of the industry’s top VFX studios, including Absolute and Glassworks. Known for her exceptional leadership and deep technical expertise in platforms such as Baselight, Flame, and Nuke, Kirsty has overseen major campaigns for brands including Apple, M&S, and Lexus. At Harbor, she leads a powerhouse production team focused on delivering seamless project execution and world-class client experiences. Her long-standing relationships with directors, agencies, and brands are a testament to her collaborative approach and commitment to excellence.

The team has already made an impact at Harbor delivering high-profile projects such as The Next Big Thing Is You for Samsung, The Next Game Is Served for Just Eat, Netflix’s Squid Game Season 2, and Waitrose’s celebrated 2025 Holiday campaign, Sweet Suspicion. 

On his appointment, Fergal commented, “Harbor is a vibrant and highly collaborative space where we partner closely with directors and creatives to transform their visions into reality. Every project is an opportunity to push the boundaries of storytelling while refining our craft. With the talent we’ve assembled and the technology we’ve invested in, we’re building something truly special for brands and filmmakers alike.”

Harbor UK Advertising managing director Dan Bennett adds, “Harbor’s commitment to advancing craft and technology innovation is at the core of everything we do. This team’s passion for storytelling through VFX, their proven ability to build strong client relationships, and their dedication to delivering high-impact work align perfectly with our mission. We’re confident this expanded department will set a new industry benchmark for excellence.”

Operating from Harbor’s newly upgraded Turnmills Studio in Farringdon, this team is connected through Harbor’s secure private network to its global data centres. This network enables clients to work seamlessly across geographies - New York, London, Chicago, Los Angeles, and Atlanta - allowing creatives to choose the artist best suited to their project, regardless of location.