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Grand Visual, the award-winning global creative Out of Home (OOH) studio, today announced the appointment of Aaron Henderson as Head of Agency. The newly established role to lead Grand Visual’s agency client service team in the UK follows a period of significant growth and aligns with its ongoing commitment to deliver world class creative solutions for clients.   

Aaron brings over 15 years of experience in global branding, marketing communications, and innovation strategy, with a career that blends creativity and technology. He has held several senior leadership roles in the OOH and creative media space, including MKTG, Posterscope, and Bauer, as well as leading teams in AI, AR, programmatic advertising, and emerging technologies. 

Most recently, as the interim UK head of applied innovation at WPP’s Wavemaker, Aaron led a cross-functional team to deliver AI-powered solutions, design interactive experiential activations, and develop digital commerce innovations for major clients, including the Royal Navy, Henkel, Amazon, and L’Oréal.

In this new role, Aaron will lead Grand Visual’s agency client service team, strengthening relationships with media agencies and shaping how the team collaborate to deliver impactful creative campaigns. He joins Grand Visual’s UK leadership team and reports to managing director, Jay Young.

Jay Young said, “Aaron’s expertise in blending creativity, innovation and commercial strategy makes him a valuable addition to our leadership team. With a hands-on approach to ideation and emerging technology, he will help drive growth for our clients, push creative boundaries, and ensure our work continues to set new standards in the industry.”

Commenting on his new role, Aaron Henderson said, “I’ve long admired the work that Grand Visual do so I’m really excited to join Jay and the talented team at such a pivotal time for the industry. I’m a big believer in the power of collaboration and a team-first approach to unlock creative potential. By blending strategic thinking with innovative technology, I look forward to working closely with our clients and award-winning team to deliver impactful campaigns that inspire and engage audience, push creative boundaries and drive further growth for our clients.”